Innovator’s Dilemma


is surging ahead in the autonomous vehicle race.

The traditional, Innovator’s Dilemma model of the market suggests that Mercedes would be outflanked by technology upstarts. The upstarts, unencumbered by existing product lines and revenue streams, will be able to focus completely on the autonomous vehicle market.

The prescription for managing this is for Mercedes to open up an “internal startup”, in a separate geographic location.

Lo and behold, Re/code reports:

The company began with a brief history of its German founders. They were cast as disrupters before their time, birthing the automobile industry nearly a century ago “Silicon Valley-style.” That enterprising streak, the company continued, made it the first big carmaker to set up a research headquarters here in 1995.

Originally published at on November 26, 2015.

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