Investing in HERE

According to Reuters, most players in the self-driving car world are mulling an investment in HERE, a digital mapping company.

HERE has a colorful history, dating back to the 1980s and involving Nokia, Audio, BMW, Mercedes, and other parent companies.

The driving logic appears to be the need for high-quality maps, particularly in adverse weather conditions.

HERE is presently controlled by the big three German auto manufacturers. Reuters reports that Amazon and Microsoft )as well as potentially many other auto manufacturers and suppliers) might pile in, as well.

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