I’ve always found Rolls-Royce to be an intriguing car brand, simply because so few people purchase their vehicles.
I ran the math once and figured that Rolls-Royce makes so much money on each vehicle that they can offset the incredibly low volumes and still design amazing cars.
So I was fascinated to read The Verge cover the unveiling of the Rolls-Royce Vision 100 concept car.
They call it “a cruise ship on wheels”.
The RR answer is simply staggering in the extremism of its opulence and swagger. I witnessed it rolling in to the stage here in London this morning, and it felt like I was attending the inauguration of a giant cruise ship. Measuring nearly 20 feet in length (5.9m) and five feet tall, the Vision 100 dwarfs its occupants and nearby attendants in a way that even the grandest present-day Rolls-Royces can’t quite match.
It’s a trip.