Musk’s Second Master Plan

Elon Musk dropped a pretty big blog post on the world yesterday.

I don’t think I could do any better than pull out two quotes, and encourage you to read the whole thing.

The first master plan that I wrote 10 years ago is now in the final stages of completion. It wasn’t all that complicated and basically consisted of:

Create a low volume car, which would necessarily be expensive

Use that money to develop a medium volume car at a lower price

Use that money to create an affordable, high volume car


Provide solar power. No kidding, this has literally been on our website for 10 years.


So, in short, Master Plan, Part Deux is:

Create stunning solar roofs with seamlessly integrated battery storage
Expand the electric vehicle product line to address all major segments
Develop a self-driving capability that is 10X safer than manual via massive fleet learning
Enable your car to make money for you when you aren’t using it

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