Facebook’s Automotive Strategy

“I come with very good news. We’re the only company in Silicon Valley that’s not building a car.”

I wasn’t there, but apparently Sheryl Sandberg got some good laughs with that line at IAA New Mobility World yesterday.

So why is Facebook sponsoring one of the key events at the world’s largest automotive show?

Facebook does have an automotive strategy, and it seems to revolve around virtual reality and augmented reality.

The idea is that Facebook’s Oculus headsets could be used everywhere from the factory floor — where they would help autoworkers assemble vehicles more quickly — to in the car, where self-driving technology would free passengers to enjoy in-car virtual reality experiences.

So far it all seems to make sense, but it also seems a little vague. I’ll be excited when we see a specific product or service related to self-driving cars that Facebook wants to launch.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s