Back when I worked at Ford, one of the points that my manager liked to emphasize was that Ford makes cars for the masses.
Although he never made a specific comparison to Tesla, it wasn’t too hard to imagine the connection. Ford, the company of the Model T and the $5 Day, isn’t on earth to make high-end cars for Silicon Valley millionaires. Ford’s purpose in this world is to make terrific, affordable cars for everyone.
It makes perfect sense that the company’s recent announcement of the Mustang Mach-E — an electric SUV — is priced at less than half of Tesla’s Model X. Ford makes cars for the masses.
And frankly, it looks like a pretty awesome car for the masses.
Check out this review from The Verge.