Update: Maybe this is an April Fool’s stunt. Or maybe it’s for real!
Next month Volkswagen plans to rebrand in the US as “Voltswagen”, in order to focus consumer attention on its new electric vehicles. Apparently a web snafu caused the VW press team to accidentally post the press release a month early, which is why the news hit the media today, even though the rebranding is targeted for April.
Volkswagen has been calling a lot of attention to its electric platform, especially the ID. Buzz, a re-imagining of the iconic Volkswagen Bus on a battery-powered platform. Quantitatively, the company targets that by 2030 at least 70% of its European new car sales will be electric, along with over half of its new car sales in the US and China.
David Silver 