Blackberry Becomes an Automotive Brand

Blackberry, the company behind the iconic mobile handsets with keyboards, has struggled mightily to survive the transition from old-style mobile phones to iPhones and Android devices.

Now comes news that Blackberry is partnering with Ford to get into the world of automotive software.

This seems like a smart move. Even the best handset manufacturers — think Samsung and HTC — are having trouble making money in that industry.

The automotive industry looks poised for huge, transformative growth, centered on software.

So Blackberry is moving into a new field, rather than trying to fight the last war smarter.

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