The Apple Car (System?)

One of the big open secrets in the autonomous vehicle world is Apple’s development of a car. Apple has refused to publicly acknowledge this, however, to the point that engineers widely believed to be working on the Apple car have just removed their LinkedIn profiles.

Apple CEO Tim Cook just recently opened up about this effort, a smidge, to Bloomberg.

While maintaining a determined poker face about exactly what they’re building (is it a car? an automotive operating system?), Cook talked about the convergence of autonomy, electrification, and ride-sharing.

In a very short discussion, he seems to emphasize two points. One is the importance of electrification, which perhaps points to Apple building a physical product. The other is the application of autonomy beyond cars. Maybe Apple drones are next.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s